Before-and-After Photos and Testimonial Selection
Testimonials shown on sales pages are selected by the seller, which makes them a biased sample regardless of whether each individual st
12 August 2026Read →
Anchor pricing, urgency tactics, FDA language and how to tell a real review from a rewritten sales page.
Testimonials shown on sales pages are selected by the seller, which makes them a biased sample regardless of whether each individual st
Reference lists on supplement pages often cite genuine research that used different doses, different populations or different endpoints
Phrases like 'supports cognitive function' or 'promotes healthy circulation' are structure-function claims, permitted without pre-appro
Under US law dietary supplements do not require pre-market approval. Manufacturers are responsible for ensuring their products are safe
A certificate of analysis reports laboratory results for a specific batch — identity, potency, and screening for heavy metals, microbes
Independent testing programmes verify that a product contains what its label says and is free of specified contaminants. They do not as
Research on an individual ingredient tells you what that compound did at a specific dose, in a specific population, for a specific endp
Countdown timers, stock counters and 'only 3 left' notices on supplement pages are usually scripted rather than connected to real inven
Anchor pricing sets a high crossed-out reference figure so the actual price looks like a saving, even when the product has never been s
FDA-registered means a manufacturing facility is on file with the agency and subject to inspection. FDA-approved means a product has be
A genuine product review contains at least one specific fact the seller would not have published, and at least one criticism that could
The phrase usually refers to one ingredient having been studied somewhere, by someone, at some dose — not to the finished product havin
Reviews hosted on a seller's own site are curated by definition. Independent sources give a fuller picture, though they carry their own